Olivia Mariotti‘s expertise is in the fields of fashion, luxury, art, and style. With over 20 years of brand strategy experience in the fashion and luxury industries, she has composed, orchestrated and conducted all areas of communication for some of the world’s leading luxury/fashion brands.
In her 15 years at Fendi, Olivia Mariotti managed every aspect of corporate communication, strongly contributing to the brand repositioning making it one of the industry’s hottest must-haves, ultimately leading to its sale to the LVMH Group. Known for her acute vision, perseverance, and razor-sharp grasp of the zeitgeist – and recognized as one of the most respected “branders” in the industry — Mariotti was later approached by the Bulgari Group, one of the top publically-traded luxury firms.
As the Executive Director of Corporate Communication of Bulgari, she reassessed the internal and external communication structure, successfully strategizing and leading the repositioning of the brand in terms of image and global brand perception. The turning point of this success story was the evolution of the “brand personality” from prestigious jeweler to top luxury player, acquiring a lifestyle territory for Bulgari through international and memorable events and collaborations of the likes of Art Basel. Under her direction, the company also saw the successful launch of the Bulgari Hotels and Resorts project, perfectly curating each aspect of the branding, image and PR activities.
The keys to Olivia Mariotti’s success are her understanding of the complex workings of the international luxury market and her personal relationships with many of its key players.
Starting his career in advertising, Riccardo Ruini has gathered a profound experience in high profile international agencies such as Publicis, Grey Advertising, Pirella Gottsche, and Lowe Lintas.
Riccardo Ruini then followed his work for the Fendi Group, as Art Director in the mid-1990’s. Aside from restyling the Fendi logo, he revolutionized the brand’s corporate identity and packaging to its now-iconic incarnation and art directed the memorable ad campaigns that signed the launch of the must have Baguette bag era.
During this period Riccardo Ruini established his own boutique agency, Ruini Studio, dedicated to fashion, luxury, and cultural projects. His clients have included top luxury brands like Bulgari, Missoni, Fendi, Iceberg and institutions like Cinecitta or the City of Rome.
The key to Riccardo Ruini's success is an intelligent, cultivated and contemporary approach to creativity. He has collaborated with numerous talented photographers as Mert Alas and Marcus Piggott, Inez van Lamsweerde and Vinoodh Matadin, Guido Mocafico, Peter Lindbergh, Mario Sorrenti, David Sims, Sølve Sundsbø, Tim Walker, David Bailey, Deborah Turbeville, Sarah Moon, Annie Leibovitz, Scheltens & Abbenes, as well as artists such as Lorca di Corcia.
Riccardo Ruini's artistic collaborations expand further in the areas of film and music with visionary directors of the caliber of David Lynch, Frank Miller, Chris Cunningham and Nicolas Winding, and musicians like Roisin Murphy, Friendly Fires, Bat for Lashes, Massive Attack and Donna Summer.
After a decade of working together, in the roles of agency and client, sharing a contemporary vision of the image of luxury and a profound knowledge of the relevant market, Riccardo Ruini e Olivia Mariotti founded in 2006 REM Ruini e Mariotti, an advertising, branding and communication agency headquartered in Rome